The Ten Faces of Innovation: IDEO’s Strategies for Beating the Devil’s Advocate & Driving Creativity Throughout Your Organization by Tom Kelley, with Jonathan Littman, is an insightful book that explores the power of innovation in transforming businesses and organizations. Kelley, a leader at the renowned design firm IDEO, introduces ten distinct personas that foster creativity and drive innovation.

These personas, such as the Anthropologist, Experimenter, and Storyteller, represent approaches and mindsets that challenge the status quo and encourage fresh thinking. Packed with real-world examples and actionable insights, the book serves as an inspiring guide for individuals and teams seeking to cultivate a culture of innovation and creative problem-solving.